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Lightning Labels now offering extended content labels

ECLs allow brands to tell their story while fulfilling regulatory needs.

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By: Steve Katz

Associate Editor, Label & Narrow Web

Lightning Labels lets companies cover their products in labels that represent their brands’ unique and compelling imagery while fulfilling regulatory needs. Specialized label types, such as the new extended content labels, allow companies to meet their packaging goals, even when their industries and products come with unorthodox needs.

Extended content labels (ECLs) provide extra surfaces to work with, wrapping around a product or tearing away. That extended space has multiple uses, and the ideal format will likely depend upon the industry in question. Some brands will use the extra surface for warnings, usage directions, recipes, ingredient lists or other text designed to comply with regulations. Others will opt to translate this information into multiple languages. Still others opt to create ECLs that tear away at the cash register, giving consumers access to instant savings on coupons.

Wraparound style labels are the most frequently used extended content custom labels. These labels wrap around a bottle or other container multiple times, with a light-tack adhesive which allows viewers to reveal the covered content and then cover it again. Coupon labels involve peel-off elements that may turn into valuable coupons, using immediate or long-term deals to encourage buyers to shop. Hinge labels are similar in structure to coupon labels but meant to open and shut rather than tearing off. The top layer peels back to reveal the bottom layer, and like the wraparound style can be reapplied many times over.

Due to the wide variety of custom labeling use cases, Lightning Labels is excited to diversify its offerings.

“Custom labels with extended content are another way for companies to deliver information in efficient, eye-catching ways,” says Gary Paulin, Lightning Labels’ director of sales and client services. “Clients old and new should find this new offering supports their branding goals.”

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